via NASA and the programme #Penny4NASA, a project meant to stress the importance of advancing the space frontier and to ignite scientific curiosity in the general public. An excellent pleading example if you need to convince corporations, authorities or other entities to invest in space through the power of inspiration.
If you are working in the outreach or management team of a telescope, observatory or space mission, read along some advice on how to choose the best name for your project. Let’s face it. Astronomers are bad with names. At least from the lay people’s perspective. If you ask me, the disconnect comes from the … Continue reading