I’ve stumbled upon this cute, yet useful handbook on how to organise an outreach event. It was written to assist project initiators from Africa that took part in the programme “Promotion de la Culture scientifique et technique” run by the Institute de la Recherche pour le Developpement, at the request of the French Ministry … Continue reading →
Looking back some years, things were pretty clear in terms of communication process and flow of information. Organisations sent out press releases to mass media, which acted as gate keepers and reserved the right to distribute it or not to the general or more specialised public. Consumers were then either impassible or persuaded by the information bits. Everyone knew its role in this scheme and surprises were rare.
Fast moving forward, we experience today a chaotic explosition of information, in which RSS feeds, lists and other news aggregators barely keep up or keep us informed. We’ve certainly long pasted the one way communication of the Mad Men area, but for sure we no longer are in the two-way model either. One-way, two-way or the high way? Where are we today?