Outrageous Outreach — Unconventional ways of communicating astronomy with the public
After the well received presentation at JENAM last year, this article written together with Lars Lindberg Christensen, Head of ESO‘s education and Public Outreach Department and my boss 🙂 dives deeper into the topic of outrageous outreach by offering the following:
- why should you bother?
- a definition of outrageous outreach
- examples of effective outrageous outreach
- steps to reach your target group, for real
- tools for handling such initiatives in front of management and peers
- évaluation techniques