10 Reasons Why Your Science Center Should Open a Twitter Account
The other day I was talking with Edward Mather from ESERO, the European Space Education Resource Office – and among the topics that came up, was the question if opening a Twitter account is worthwhile, along with other several questions regarding this social media channel. I added some more questions of my own and compile … Continue reading
How to Write a Press Release for Astronomy Outreach Events
If you experience the dilemma of a writer in front of a blank piece of paper when having to write a press release for your astronomy outreach event, here are a few tips to help you get the ball rolling. 1. Answer three questions Q1 What is the objective of your event? Is it a … Continue reading
A New Model of Communication
Looking back some years, things were pretty clear in terms of communication process and flow of information. Organisations sent out press releases to mass media, which acted as gate keepers and reserved the right to distribute it or not to the general or more specialised public. Consumers were then either impassible or persuaded by the information bits. Everyone knew its role in this scheme and surprises were rare.
Fast moving forward, we experience today a chaotic explosition of information, in which RSS feeds, lists and other news aggregators barely keep up or keep us informed. We’ve certainly long pasted the one way communication of the Mad Men area, but for sure we no longer are in the two-way model either. One-way, two-way or the high way? Where are we today?
Oana Sandu
Astronomy Communication Guide 