Measuring the impact of outreach

It is widely acknowledged that connecting science with the public is a must, and many organisations put significant resources into doing so, but how can we know when these efforts are successful? This article looks at the European Space Agency’s outreach activities for the Hubble Space Telescope to give some guidelines on how best to … Continue reading

Bringing Astronomy Beyond the Doorstep of Social Media

* This post was reproduced from my former blog on Blogspot. Facebook, Twitter, YouTube and other social media platforms have rapidly evolved from simple entertainment to one of the most popular ways of sharing information, interacting and communicating. Faster and more engaging than traditional media, social media gives control to individuals, who can turn into … Continue reading

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